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2017年10月11日至15日,全球出版界一年一度的盛事,被誉为出版界“奥斯卡”的第69届法兰克福国际书展如期举办。今年参展商约7000个,来自超过100个国家。
同济大学出版社作为中国展区的一员参展,首批独立出版、海外发行的英文版图书首次亮相。书展期间,同济大学出版社与多家建筑设计、土木工程、德语教学等领域的知名国外出版社积极联系,围绕同济大学的国际合作项目,与海外院校的出版机构深入交流。2017年年初,同济大学出版社成立了国际出版部,旨在把同济学者的学术成果推向更广阔的国际平台,本次法兰克福书展正是出版社对“国际组稿,全球发行”的“走出去”战略的初步探索。
The 69th Frankfurt Book Fair, which known as the publishing industry "Oscar" was held from 11 to 15 October. The Frankfurt Book Fair is the global publishing session of the event. There are about 7,000 exhibitors, from more than 100 countries.
At the Frankfurt Book Fair this year, Tongji University Press took part as a representative in the Chinese Pavilion. Among our many exhibits were our first series of English books to be independently published overseas. We also liaised with a number of overseas publishers that specialise in architecture, civil engineering, and German language teaching, etc. With our experience from cooperation projects with other publishers and people in academia, we exchanged insights into international cooperation with university presses from other countries. Earlier this year, TJUP established the International Office with a view to promoting our scholars’ academic works into the international market. Our participation in the Frankfurt Book Fair is our first step to implement our strategy of “Facing the World” as well as our goal of “Receive scripts from the world; publish books for the world”.
打通海外发行渠道,让“走出去”更直接
同济大学出版社积极推动文化输出,依托国际知名出版及发行公司英国ACC出版集团的海外发行合作,将同济大学出版社独立出版的英文图书直接出口,全面开启国际化战略发展,迈出了“走出去”的重要一步。
Tongji University Press has actively promoted cultural output. Relying on the international well-known publishing and distribution company, British ACC Publishing Group's overseas distribution cooperation, the independent publication of English books can be directly exported, which fully open the internationalization of strategic development, and step out an important step of the "Facing the World".
同济大学出版社首批独立出版、海外发行的英文版图书在法兰克福书展亮相
TJUP first series of English books to be independently published overseas
中国展区的同济出版品牌图书 TJUP books in Chinese Pavilion
合作出版学术专著,提升国际学术影响力
同济大学出版社立足同济大学优势学科和本社精品学术出版物,积极与海外出版社沟通交流,洽谈版权输出及合作出版事项。从今年8月份的北京书展,到这次的法兰克福书展, 同济大学出版社与自然科学领域知名的学术出版机构德古意特出版社(De Gruyter)深入交流,从同济大学出版社已经出版的自然科学方向的学术专著和土木工程教材着手,探索合作出版新模式,希望把同济学者的研究成果推向世界的学术平台。
Exhibiting books at the Frankfurt Book Fair is but one of the many items on our journey towards “Facing the World”. With our published titles that combined our strong disciplines and outstanding scholarly works, we discussed and negotiated with overseas publishers the different opportunities in co-publishing and copyright licensing. Since the Beijing International Book Fair which took place in August this year, we have established an initial cooperation agreement with De Gruyter, a well-known German publisher of works in natural science. At the present stage, De Gruyter and TJUP are looking at co-publishing several academic titles in natural science and teaching materials in civil engineering that have been published by TJUP with the hope that the academic achievements of scholars at TJUP can be promoted to the global academic world.
同济大学出版社副总编江岱女士在美国Island Press展位上选书
Jiang Dai, Deputy Editor of TJUP, communicated with representative of Island Press
同济大学出版社德国与欧洲文化出版中心主任吴凤萍女士与德国柯莱特集团德语教学专家Jennifer M. Swanda会面
Wu Fengping, Director of German and European Culture Publish Centre of TJUP met Jennifer M. Swanda, Educational Consultant for German of Ernst Klett Sprachen GmbH.
2017法兰克福书展上,同济大学出版社与美国土木工程师学会(ASCE)进行交流
TJUP and ASCE in Frankfurt Book Fair
书展期间,出版社城市行走书系——《上海杂货铺》在德国孔子学院的展台举行交流会
During the Frankfurt Book Fair, a reader's meeting of Shanghai Housewares was held by the German Confucius Institute
首批特色英文图书亮相,即将发行海外
第一批图书内容均出自于同济大学建筑与城市规划学院老师
为了更好地适应国际市场,同济大学出版社与海外发行商对海外市场进行了深入分析、探讨,选择了几个不同类型的图书品种,对选题合适的中文/双语图书进行重新编审和设计,同时自主策划了若干英文选题,作为打开海外市场的初步尝试。其中包括市场类图书——A Little Bit of Beijing系列3本;学术类专著——Flyover Scanning Cities from the Air、Made in Shanghai;同济学者与海外访问学者合作的学术图书——Digital Fabrication、Computation Design;同济大学与海外院校合作教学的学术研究成果——Walkable Cities in High Density China。
In order to better adapt to the international market, after an in-depth analysis and discussion with overseas distributors, Tongji University Press has selected a number of different types of books, including edited and designed Chinese/Bilingual books which have been published, and has independently planned several English topics. A preliminary attempt is made to open up overseas markets. Including market-type books such as A Little Bit of Beijing series of 3, academic monographs such as Flyover Scanning Cities from the Air and Made in Shanghai, academic books of Tongji scholars and overseas visiting scholars such as Digital Fabrication and Computation Design, and research achievements in cooperative teaching between Tongji University and overseas universities such as Walkable Cities in High Density China.
Flyover: Scanning Cities from the Air
Li Zhenyu
李振宇
Over the past 16 years during Dr. Li Zhenyu's travels he has amassed a massive collection of aerial photographs of cities. They serve as an alternate way to read cities. This book contains 340+ of the photographs, showing a different way to read a city compared to what is experienced every day on the ground. There are 55 cities showcased which are organized into sections by continent.
《空中读城》是同济大学建筑与城市规划学院院长李振宇的一本城市摄影图集,全书共收录五十五座城市,以五大洲划分章节,共计三百四十五张精选照片。十六年来,作者往来于世界各地,用普通单反相机在普通民航飞机起飞和降落的瞬间俯拍城市。然而,作者的学术背景又使得这一行为变得不普通,本书详细记述了作者的“空中读城”之道。
Made in Shanghai
Li Xiangning, Li Danfeng, Jiang Jiawei
Yoshiharu Tsukamoto
李翔宁 等
Inspired by Made in Tokyo, Shanghai architectural scholar Li Xiangning and his team cooperatively edited this book related to features of Shanghai city and architectures with Yoshiharu Tsukamoto, the author of the Made in Tokyo. The book is a celebration of the peculiar elements of the architecture and urban design of Shanghai, this book brings together 54 places that contribute to the unique DNA of the city. This books while detailing well known symbols of Shanghai also explores the more unseen elements that make Shanghai the city that it is.
受《东京制造》一书的启发,来自上海的建筑学者李翔宁带领其团队,联合《东京制造》的作者塚本由晴一起编著的有关上海城市、建筑特点、现状的《上海制造》,全书以大量调研素材为基础,选取最能反应上海城市“DNA”特征的近百个建筑或城市样本进行研究分析。
A Little Bit of Beijing Series
Li Han, Hu Yan
李涵、胡妍
A Little Bit of Beijing is an architectural graphic novel focused on contemporary Beijing containing three volumes: Sanlitun, 798 Art District and Nanluoguxiang. It can be best described as a record of a moment in time in the lives of the three areas. The life of each area is documented through the use of architectural style drawings featuring cut away rooftops, comic book stylized drawings that explore the details inside the buildings, and stories showcasing how people live, work, and visit these spaces. It was awarded as "the most beautiful book of China".
《一点儿北京》丛书是关于当代北京最细致优美的城市绘本,获评“中国最美的书”;全书包含三本主题分册和一本虚构文本。作者以建筑师的方式用电脑软件绘制了北京最有趣时髦的三个地方:三里屯,七九八和南锣鼓巷。全景式的轴测图将三里屯,七九八和南锣鼓巷复杂的城市空间一览无余地呈现出来,它们是三维的地图,复杂如同迷宫。连环画部分则讲述了其中30个具体场所空间的故事,配以麻辣点评。
Digital Fabrication
Philip F. Yuan, Achim Menges
袁烽、阿希姆·门格斯、尼尔·里奇
How are new digital fabrication technologies changing the ways in which architects are constructing buildings today? Digital Fabrication offers a range of informed opinions on the subject written by some of the leading authorities in the world. It addresses new digital fabrication technologies, such as 3D Printing, Computer Numerically Controlled Milling, along with other robotically controlled manufacturing operations, such as laser cutting, bandsaw cutting, stitching, weaving, forming, bending, folding and stacking.
新的数字制造技术如何改变建筑师正在建造建筑物的方式?本书提供了一系列由领先机构撰写的有针对性的意见。它涉及新的数字制造技术,如3D打印,计算机数控铣削,以及其他机器人控制的制造操作,如激光切割,带锯切割,缝合,编织,成型,弯曲,折叠和堆叠。
Computational Design
Philip F. Yuan
尼尔·里奇、袁烽
How are computational techniques changing the ways in which architects are designing buildings today? Computational Design offers a range of informed opinions on the subject written by some of the leading authorities in the world. It addresses Parametric and Algorithmic Design, along with other related subjects, such as Swarm Intelligence, Artificial Intelligence, Machine Learning, Interactive Design, Video Gaming, Building Information Modeling, Geographic Informational Systems, Remote Sensing and Data Visualization.
计算技术如何改变建筑师设计建筑的方式?本书提供了一系列由领先机构撰写的有针对性的意见。它涉及参数和算法设计,以及其他相关主题,如人工智能、机器学习、互动设计、视频游戏、建筑信息建模、地理信息系统、遥感和数据可视化。
Walkable Cities in High Density China
Lan Wang et al.
王兰 等
Modern Chinese cities, which have been developed in a rapid speed and a massive scale for about thirty years, are confronted with many challenges to become more livable, healthy, and sustainable. Among a variety of design principles, our book suggests that walkability is the fundamental principle to improving quality of life. A walkable city provides convenient and comfortable walking and cycling environment for all local residents. This book attempts to explore the design innovation to create a walkable city and propose solutions in the high-density cities – Shenzhen and Shanghai. Selected cases include an urban village in Shenzhen and the CBD and a workers’ community in Shanghai as different spatial samples to apply specific design strategies for a livable, healthy, and sustainable city.
中国现代城市近三十年来迅速发展面临各种挑战。在多样的设计准则中,本书提出宜行是提高生活质量的基本原则,而宜行城市可以为所有当地居民提供方便舒适的步行和骑自行车的环境。因此,本书尝试探索设计的创新性,从而在深圳,上海这样高密度城市中打造宜行的解决方案。书中所选的案例包括深圳城中村,上海的CBD及工人社区,它们作为不同的空间样本,为宜居、健康和可持续的城市发展提出具体策略。